Sitting Down to an Emirati Story
9th September 2026
The SIMA Club
Where food, language and
culture meet
SIMA Club designs immersive cultural experiences for hotels, brands and teams. Each table is hosted by a native speaker around one shared, family-style meal - guests taste the dishes and the stories behind them, learn the phrases that matter, and discover the customs that give the meal its meaning.
Food · Language · Culture
Food
Real dishes with real history - what's on the table, and what it means to the people who made it.
Language
Low pressure, no correction, just enough words to greet, thank, and toast like you belong.
Culture
The etiquette behind the meal - who's served first, what a gesture means, what's polite and what's not.
Working with SIMA
Two ways to bring SIMA in
SIMA Residency
For hotels
A SIMA host brings the table, food, language and stories into your hotel — a living cultural programme for guests.
ExplorePrivate & Corporate Tables
IMMERSE & CONNECT
Private dining for members, VIP guests and client dinners, and corporate immersion that onboards leaders into the destination.
ExploreSIMA Stories
From the table
A Pop-Up Table in the Italian Countryside
5th September 2026
Sophia: From Home Kitchen to Cultural Host
9th September 2026
The SIMA promise