SIMA Club

HOTEL RESIDENCY A culture
comes to stay


A SIMA host brings their table, food, language and stories into your hotel - a living cultural programme your guests will talk about long after checkout.

A residency in practice

A year, told at the table

One partner hotel, twelve months, a culture that keeps returning — here is how a year of cuisines, languages and customs might unfold.

Winter

New-year table

Levantine · Arabic

A hosted opening dinner that sets the culture for the year ahead. Guests learn the greetings, toasts and table words they will use again at every sitting.

Ramadan

Iftar with an Emirati voice

Gulf · Arabic

Sunset tables led by a host and a guest speaker on the customs of the month — the vocabulary of hospitality, from the welcome to the last cup of coffee.

Spring

The long Spanish lunch

Spanish · Castilian

Slow tables in the sun, where a host teaches the phrases that belong to each dish, and the long linger afterwards has its own word.

Autumn

A new culture arrives

Thai, Japanese or Italian

A fresh host, menu and alphabet of flavours, so returning guests start a new language where the last one left off.

Every week, between the seasons

Weekday tables for travellers · Slow weekends for families · A monthly dinner for your most valued guests

Language, carried forward

Each table builds on the one before: phrases learned at dinner become the working vocabulary of the next, and language cards travel home with every guest.

So every return holds something new.


What your guests experience

Hosted tables

In your restaurants or private spaces.

A designed curriculum

Dishes, phrases and customs chosen for your guests.

Keepsakes

Language cards so the words travel with them, and a SIMA Ritual to recreate the table at home.

For your hotel

A programme,
made entirely yours

What your hotel gets

Your name on it

Co-branded or white-label, with collateral and language cards to match.

Restaurant and occasion revenue

Hosted tables that give guests a reason to book your restaurants.

Content and storytelling

Moments and stories made for your channels.

How it works

01

Design

We work with your signature chef on the produce, origins and stories behind each dish.

02

Host

We bring trained native-speaker hosts, the curriculum and collateral; you provide the space.

03

Review

We report back on guest participation and feedback, and refine each season.

Shaping a residency

The practicalities

Length

From a single month to a full season.

Rhythm

Weekly hosted tables across the season.

Commercial model

A monthly retainer plus a one-off programme design fee.

Enquiry

Bring a SIMA Residency to your hotel

Tell us about your property and guests. We'll reply within 48 hours.

We'll reply within 48 hours.